16-17 NOVEMBER 2024


How two Israelis started a behavioral science revolution

How did two Israeli psychologists start a scientific revolution that will end up changing the lives and livelihoods of millions around the world? What role did their cultural background play in their research? And how did this result in two Nobel prizes in Economics, awarded almost 20 years apart? In this lecture we will discuss the life and work of Daniel Kahneman and Amos Tversky, revered psychologists who dared to challenge the status quo and founded a new discipline: Behavioral Economics.

Nurit Nobel is a PhD researcher in Economic Psychology at Stockholm School of Economics and the CEO and co-founder of Impactually, a behavioral science consultancy. Nurit co-founded Impactually to bridge the gap between academia and practice. Impactually applies behavioral insights to create societal impact and drive meaningful behavior change to improve people’s health, wellbeing and finance.

Foto: Juliana Wiklund

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