18-19 NOVEMBER 2023

From Milk and Honey to hitech and money

The story of Israeli start up nation.

Robeth Friedman is the Country Manager for Sweden at the Israel Ministry of Economy and Industry and has been working with trade relations between Sweden and Israel for the last 20 years. Helping companies to meet and grow is incredibly rewarding and seeing how trade and business relations between Sweden and Israel are growing is great. He grew up in Sweden and have a high school diploma in engineering and two Master degrees from Stockholm University and KTH.

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